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Privacy Policy

Last updated: April 17, 2026

This Privacy Policy explains how "Radiance" ("we", "us", or "our") collects, uses, and shares information about you when you use our website (the "Site").

By using the Site, you agree to this Privacy Policy.

1. Information we collect

We collect information in two main ways:

  • Information you give us directly
  • Information collected automatically when you use the Site

1.1 Information you give us

You may give us information when you:

  • Fill out a contact form
  • Request a viewing or schedule a call
  • Sign up for our newsletter or emails
  • Sign up for text/SMS alerts or reminders
  • Create an account on the Site
  • Use any other forms or tools on the Site

This information may include:

  • Your name
  • Your email address
  • Your phone number
  • The property or area you are interested in
  • Your preferred dates and times for showings or calls
  • Any other details you choose to share in a message

If the Site allows user accounts or saved searches, we may also collect:

  • A username and password
  • Your saved searches and saved listings
  • Your email alert and notification settings

Some pages may have tools like mortgage or affordability calculators. You can enter numbers (such as income, price, loan amount, or interest rate) to test different scenarios. These tools are for your convenience only and are not a loan application or credit decision. We generally do not use this calculator information for other purposes unless you submit it along with your contact details.

1.2 Information we collect automatically

When you visit the Site, we may automatically collect basic technical information, such as:

  • Your IP address
  • The type of browser and device you use
  • Which pages you visit and how long you stay
  • The website that sent you to our Site

We use this information to operate and improve the Site.

2. Cookies and similar tools

We may use cookies and similar technologies to:

  • Help the Site work correctly
  • Remember your preferences (for example, saved settings)
  • Understand how people use the Site
  • Support advertising and remarketing

You can usually change your browser settings to refuse or delete cookies. If you do this, some parts of the Site might not work properly.

3. Real estate listings and IDX features

Some versions of this Site use Internet Data Exchange ("IDX") services to display property listings from one or more Multiple Listing Services ("MLSs").

If IDX features are enabled, we may collect information such as:

  • Your saved searches and saved listings
  • The areas, price ranges, property types, and other filters you choose
  • How often you view certain listings

We use this information to:

  • Show you listings that match your preferences
  • Send you alerts about new or updated listings if you sign up for them
  • Share your search preferences with the real estate professional associated with "Radiance" so they can help you with your property search

We may also be required to follow specific IDX and MLS rules about how listing data is shown and how user information is used. Extra IDX-related notices may be shown near search or account features if required.

If a particular version of the Site does not use IDX, this section does not apply.

4. How we use your information

We use the information we collect to:

  • Run and maintain the Site
  • Respond to your questions and requests
  • Schedule showings, calls, and other appointments
  • Send you property information and updates you ask for
  • Let you create and use an account, save searches, and save listings
  • Send you SMS/text messages (if you opt in) for appointment confirmations, reminders, and important updates
  • Improve the Site and our services
  • Send you newsletters, market updates, and other marketing messages (you can opt out at any time)
  • Follow the law and protect our rights and others' rights

5. How we share your information - Important data protection commitment

We do not sell your personal information. We do not sell or share your phone number. Data will not be sold or shared with third parties for marketing or promotional purposes.

We may share your information only in the following limited circumstances:

  • Service providers that help us run the Site and our business (for example, hosting providers, email providers, SMS delivery services, analytics tools, or CRMs). These providers are contractually required to protect your information and use it only for the services they provide to us.
  • Real estate professionals and partners who work with us to respond to your requests, show properties, or provide real estate services you specifically requested.
  • Others when required by law or when we need to protect our rights, property, or safety or that of others.
  • Another business if we ever sell or transfer part of our business. Your information may be part of that transfer.

6. Analytics and advertising

We may use analytics tools (for example, Google Analytics) to understand how people use the Site. These tools may use cookies or similar technologies to collect information about which pages you visit and how you use the Site.

We may also use advertising or remarketing tools (for example, Google Ads, Meta/Facebook tools, or similar services) to show ads to visitors or to people with similar interests. These tools may use cookies, pixels, or other identifiers.

You can often control how these tools use your information by changing settings in your browser, on the platforms themselves (such as your Google or Facebook ad settings), or on industry opt-out websites where available.

7. Email services and CRMs

If we use third-party email or customer relationship tools, your contact details and communication preferences may be stored in those systems. We use them to:

  • Send newsletters, alerts, and other messages you sign up for or might be interested in
  • Track basic email statistics (for example, whether an email was delivered or opened)
  • Keep a record of your communications with us

You can stop receiving marketing emails at any time by clicking the unsubscribe link in the email or by contacting us.

8. SMS/Text messaging terms and conditions

If you opt in to receive text messages from us, the following terms apply:

  • Purpose: We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes.
  • How to opt out: You can cancel the SMS service at any time. Just text "STOP" to any message you receive from us. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
  • Help: If you are experiencing issues with the messaging program you can reply with the keyword "HELP" for more assistance, or you can get help directly at info(at)radianceluxuryrealestate(dotted)com.
  • Carrier liability: Carriers are not liable for delayed or undelivered messages.
  • Message and data rates: As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
  • Privacy: If you have any questions regarding privacy, please read our full privacy policy at https://ap-radiance.agentimage.com/privacy-policy.

9. How we protect your information

We use reasonable security measures to protect your information. However, no website or internet system is completely secure. We cannot promise or guarantee absolute security.

10. How long we keep your information

We keep your information only as long as we reasonably need it for the purposes described in this Privacy Policy, unless a longer period is required or allowed by law. How long we keep it may depend on the type of information and why we collected it.

11. Your choices and rights

You may have certain rights over your information, depending on where you live. These may include the ability to:

  • See what information we have about you
  • Ask us to correct information that is wrong or out of date
  • Ask us to delete some information, subject to legal limits
  • Opt out of marketing messages
  • Opt out of SMS messages by texting "STOP"

To use these rights (where they apply), please contact us using the details in the "Contact us" section below. We may need to confirm your identity before we can respond.

12. Links to other websites

The Site may link to other websites or include tools from other companies (for example, maps, mortgage tools, or social media features). We are not responsible for how those third parties collect or use your information. You should review their privacy policies if you visit their sites or use their tools.

13. Children's privacy

The Site is not meant for children under 13 years old. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13 without proper consent, we will delete it. If you think this has happened, please contact us.

14. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date at the top. If you keep using the Site after we post changes, that means you accept the updated policy.

15. Contact us

If you have questions about this Privacy Policy, our privacy practices, or if you want to make a request about your information, please contact:

Radiance
1700 East Walnut Avenue
Suite 400,El Segundo, CA 90245
info(at)radianceluxuryrealestate(dotted)com
843.973.0182

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